Fueling Champions with Science-Based Nutrition: we empowered the athletes with “AminoScience” and balanced meals inspired by Kachimeshi®, the Ajinomoto Group helps athletes reach peak performance.
At the 33rd SEA Games and 13th ASEAN Para Games, we’re proud to bring the Ajinomoto Canteen to Thailand—a vibrant hub a vibrant hub where athletes recharge with delicious, nutritious meals in a welcoming space.
By nourishing those who inspire us, we celebrate the human spirit. Because when athletes thrive, they show us all that with dedication and support, anything is possible.

The Ajinomoto Group’s “Victory Project®”: 20 Years of Supporting Athletes Through Nutrition

Winning Meals Kachimeshi™ Bento Journey

At the Ajinomoto Group, we believe food is more than nourishment—it connects people, fosters happiness, and supports well-being. For over a century, we’ve mastered the art and science of ‘deliciousness’ through our unique Deliciousness Technology, balancing aroma, taste, and texture for a full sensory experience. Committed to promoting the joys of cooking and communal dining, we continue to help people ‘Eat Well, Live Well.’ while innovating with sustainability in mind.

The Joy of Cooking and Eating Together

“Deliciousness Technology” at Work Around the World

The Ajinomoto Group is redefining nutrition with “AminoScience” and the promise of “Eat Well, Live Well.” Our mission? To make healthy eating delicious, accessible, and empowering for everyone.

From athlete support programs to school meal initiatives and employees’ nutrition programs, the Ajinomoto Group is fueling bodies and uplifting lives—because when nutrition works, the world wins.

Nurturing young minds and bodies: School Lunch Program in Indonesia

Nutrition education: promoting initiatives that improve and maintain physical and mental well-being